About SuperK
SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India—without compromising on value, quality, or trust. With 120+ stores, a growing E-Com presence, and deep customer love, we’re reimagining how India shops.
Backed by marquee investors like Blume Ventures and XEED Ventures, we’re scaling fast—and marketing is at the heart of that journey.
Role Overview
As Head of Marketing, you’ll lead the brand’s voice across every customer touchpoint—CRM, digital performance, offline activations, loyalty, and membership programs. You’ll own end-to-end marketing execution while building the strategy that drives acquisition, retention, and repeat purchases in small-town India.
This is a high-impact leadership role reporting directly to the founders.
Key Responsibilities
- Own and drive the marketing charter—from brand to performance, across online and offline.
- Lead customer acquisition, engagement, and retention through digital channels (Meta, Google, etc.) and CRM (SMS, WhatsApp, app notifications).
- Build and scale our Membership & Loyalty Program—crafting compelling value props, offers, and repeat loops.
- Design and implement local offline activations and campaigns tailored for Tier 3-5 consumers.
- Manage marketing calendar across festive periods, product launches, store openings, and regional initiatives.
- Work cross-functionally with product, supply chain, store ops, and analytics teams to amplify business impact.
- Lead a small team of specialists and agency partners to deliver high-quality output at speed.
- Own marketing budgets, performance metrics, and optimization of CAC/LTV.
What You’ll Need
- 7–12 years of experience in retail, FMCG, consumer internet, or D2C.
- Proven experience in multi-channel marketing—digital + offline + CRM.
- Experience managing or scaling a loyalty/membership program is a strong plus.
- Deep understanding of Tier 2–5 customer behavior and marketing localization.
- Strong strategic thinking and execution ownership; data-driven and ROI-focused.
- Ability to work in a fast-paced, founder-led environment and build from scratch.
Why SuperK
- Be part of a brand that’s redefining grocery retail for Bharat.
- Work directly with founders and leadership to drive business growth.
- Build systems and campaigns that reach and impact millions of families in small towns.
- Take end-to-end ownership of marketing with speed, autonomy, and purpose.
Apply now and help shape the voice, growth, and loyalty engine of one of India's most exciting retail brands.
