About SuperK
SuperK is building Bharat’s most efficient value retail chain—designed for the next 500 million consumers.
We bring modern, organized retail to underserved Tier 3–5 towns through a sharply focused model: high-velocity assortments, deep value pricing, and capital-efficient store formats powered by a strong supply chain backbone.
Today, SuperK operates 150+ stores across multiple states, supported by a growing warehouse network and an integrated omni-channel platform. Our model blends FOFO (franchise-led scale) and COCO (company-led control) to expand rapidly while maintaining unit economics discipline.
We are now at an inflection point—with a clear path to 1000 stores in the next 5 years. The focus ahead is simple: scale fast, scale profitably, and build institutional-grade systems that can support a national retail network.
About the Role:
We are looking for a Category Lead – Staples to build and scale SuperK’s business in staples (oil, rice, atta, spices, pulses, etc.).
This role goes beyond procurement—you will own the end-to-end lifecycle of staple products, from sourcing and pricing to quality, and category P&L.
You will act as a mini-GM for the category, responsible for driving margin expansion, product-market fit, and scale.
Roles & Responsibilities
1. Category P&L Ownership
- Own revenue, margins, and profitability for staples
- Drive higher gross margins vs branded benchmarks
- Optimize mix between private label and branded SKUs
2. Sourcing & Supply Chain Development
- Identify and onboard manufacturers, millers, and contract partners
- Negotiate cost structures, TOTs, and long-term supply agreements
- Build a reliable, cost-efficient sourcing network with consistent quality
3. Product Development & Quality
- Define product specifications (quality, grading, packaging)
- Work with vendors to develop differentiated SKUs tailored for Bharat consumers
- Ensure strict quality control and consistency across batches
4. Pricing & Value Leadership
- Design pricing strategies that deliver clear value vs branded alternatives
- Track commodity price movements and adjust pricing dynamically
- Balance margin expansion with price competitiveness
5. Assortment & Merchandising Strategy
- Build a focused, high-velocity assortment for staples
- Drive in-store visibility for staples
- Design merchandising and bundling strategies to improve adoption
6. Demand, Inventory & Scale
- Forecast demand and ensure high fill rates across stores
- Work with supply chain teams to maintain optimal inventory levels
- Scale successful SKUs across regions and formats
7. Category Growth & Adoption
- Drive brand penetration within the staples category
- Work with marketing and ops teams on in-store and app-led interventions
- Track repeat purchase, customer feedback, and product performance
8. Analytics & Performance Tracking
- Track key metrics:
- Gross margin %
- Staples share in category
- Sell-through and inventory turns
- Repeat purchase rates
- Identify underperforming SKUs and drive exit or improvement plan
What we are looking for
- 4–8 years in staples procurement, commodity trading, or category management
- Strong experience in oil, grains, spices, pulses, or similar staples categories
- Experience working with manufacturers / contract production
- Strong commercial and P&L mindset
- Deep understanding of commodity cycles and cost structures
- Ability to balance cost, quality, and consumer value
- Structured thinker with strong execution ability
- High ownership and bias for action
Location - Bangalore
